The idea could be summed up as: don't build a website. Do everything in your power to not focus on the structure of your information.
I am offering a new course, Information Architecture for Effective Outreach and Communications at the Journalism and Media Studies Centre (JMSC) at the University of Hong Kong.
Information Architecture is both a familiar and foreign concept to me. As a web developer, I followed lots of tips on how to structure information in a way to make it more useful. Being the kind of person who likes both systems and structure, its principles appealed to me immediately.