Information Architecture for Effective Outreach and Communications [course]

  • Post category:Uncategorized

I am offering a new course, Information Architecture for Effective Outreach and Communications at the Journalism and Media Studies Centre (JMSC) at the University of Hong Kong.

This course is the culmination of my experience as a web developer, a systems designer and an information architect. The title says this is about Information Architecture. It is, stepsbut it is not the IA that you might be familiar with. A lot has changed the world of structuring information. I have been advocating for sometime that how we understand information is changing. I fundamentally believe that the website is essentially dead (long live the website!). With social networks and outstanding search engines indexing our content, we no longer need to develop a kind of place where people go to our site and then travel around. Instead, we almost need to imagine the information world as flat. One in which we set out to find what we want and simply land there. If someone searches for a specific piece of information from your company, they should go right to it. They shouldn’t instead be directed to your homepage and then have to search and filter through all that your organization does.

My course will outline my approach to this and give you practical ways to re-imagine your organization. These techniques will improve how your information is found and how it is used – the two great principles in IA.

I encourage you to check it out.